Allow Reviews of Products
I really don’t buy anything until I research and read reviews. I got the Flip 60 minute video camera for my son strictly because of the reviews on Amazon. I bought a new Palm Treo because of reviews on CNET. I don’t buy a toy for my little one without looking at reviews Amazon, Target and KB Toys. If you can find a way to let people review products on your site it will increase your credibility. I do read the negative reviews and evalute them; I don’t always believe them entirely, but there are things to learn from them.
I Prefer to pay With PayPal for Several Reasons…
First, I can differentiate between a personal buy a business buy and PayPal keeps great records I can use at tax time. Second, I don’t have to go find my credit card! It saves me time. Lastly, there are some sites I don’t trust enough to use my credit card on, but I trust Paypal and if they have Paypal I feel more comfortable.
Consider Coupon / Promo Codes
I have made it NO secret that I like to save money. I live on RetailMeNot.com because I can save a lot of money using their coupon/promo codes. I made a recent purchase at Victorias Secret and with their codes I saved $75, I got a free Laptop Tote, a set of free lip glosses (worth $50) and a didn’t have to pay for shipping. Pretty much a no brainer. I do take the time to check out the stores that allow coupons/promo codes. Then I compare those stores to see whose shipping options save me money. This is how I decide who I will buy from.
Put Contact Info Where People Can Find It and PLEASE Don’t Just Have a Form to Fill Out!
Do you want to know the quickest way to lose me as a customer? Have no contact info and/or just have a form to fill out. If I can’t call you I won’t buy from you, period!
Small Pictures Make Me Angry
If I can’t see a product or zoom in for detail I will most likely not buy the item. Nothing irritates me more than clicking on a picture and then waiting for a larger picture to pop up and then I get the same size picture! Ah!
An Optimized Shopping Cart
These five tips are really suggestions from a web user and an Internet shopper, but I do have an SEO tip also. Make sure you have an optimized shopping cart. You want your products to show up in Google Product Search and in the SERPS. I search on Google Product Search a lot. I have been needing a new battery for my laptop and I wanted the HP 12-cell Lithium-Ion Extended-Life Battery. It was $160 at Best Buy and $149.99 at HP. I used Google Product Search and found the battery for $99 at ElectronicsShowPlace.com and they sent it 2-day delivery at no charge. If you have the right shopping cart in place you will have the opportunity to find customers you have never hoped to have before.
Melissa- SEOAware.com
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